Things not to buy for Christmas.

09Dec09

Dockers has rolled out this new advertising campaign:

I’ll give you a moment to read through the whole thing. Now, I can’t be the only one who has a hard time thinking of khakis as rugged and manly, and I’m even willing to go as far as to say that this might have been intended to be humorous. But the Dockers “man-ifesto” isn’t funny. It’s just tired misogynist blathering. I don’t really have the energy to pick this apart, but if you really don’t see why this is problematic, I’ll give it a shot.

Or better yet, check out this explanation.

The basic idea being: “tongue-in-cheek” is not an excuse for being sexist.

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